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Case Study - Rebello Wines

Rebello Wines is a multi award winning fruit winery from the Mornington Peninsula. The latest addition to it’s family being Cheeky Rascal Cider, a 100% pure fruit cider blend which has revolutionized cider in Australia


Although the Winery and Cider House is based on the Mornington Peninsula husband and wife team, Matt and Ruth Gallace, run the business from their office in Toorak, Melbourne.

Ray Strongman has been Matt and Ruth business coach for the last 3 years. The initial challenges were to build systems that would allow the business to grow, recruiting the right team to drive the growth and then to manage cashflow as the business out grew its business plan almost on a weekly basis! In the last 18 months sales have grown by 550% .

Both Matt and Ruth are talented entrepreneurs with a real feel for the market, how to reach it and what it wants. The way they use their passionate customers to help them develop new flavours and then employ “gorilla market” to promote and drive demand is clever. Ray’s involvement has been to make sure that the company has a really solid base to support this extraordinary growth.

As Matt mentions in his video testimonial, it is Ray’s preparedness to continually ask the hard questions and act, not as a brake, but rather a keel to highly tuned racing yacht, that makes him so valuable.

Rebello Wines
1438 Mornington-Flinders Road
Main Ridge – Mornington Peninsula
VIC 3928, Australia

Phone: 03 9001 9205