Bellbird Kid-Z Educational Resources is a wholesale provider to schools, kindergartens and childcare centres. The company has been owned by the Dean family for many years.

When Ray Strongman joined the team at Bellbird as their business coach the company was facing it’s biggest challenge – wanting to pass the business on to the next generation without burdening them with enormous debt. Succession had become a huge issue to the point where other business decisions were being stalled.

Rays ability to understand and empathise with people helps him guide both generations to structure a plan that is a real win/win for all parties.

With everyone on the same track it was time to move the business to new heights. With the full backing from Mum and Dad their son Trent took over as Managing Director and, with the help of his wife Angela, and Ray they have been able to grow the business 66% in four years.

This predictable growth has had its roots in Ray encouraging Trent and his team to really understand their business and its financials. With this background a clear vision for the future emerged.

With Ray’s help a new team of eight customer focused people were recruited to build stronger relationships within the industry. Coupled with a better designed catalogue and an on-line store Bellbird has started to get some real traction in the market place and the future is looking very bright.

Mum and Dad are enjoying their well earned retirement in financial security, enjoying watching Trent and Angela take their business to new heights!